Rola Bola Visuals

You’ve met a great client. He understands how he wants his potential customers to feel about his product and does a good job of articulating it. A creative brief is drawn up and now you have a new planet to explore with the hopes of building something extraordinary.

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Your creativity runs barbarically, has moments of power and strength, and moments where it’s hiding because you’re watching your favorite TV show instead. Day, night, day, night, day, night, deadline. Fear sits casually on your mind gnawing at every idea during it’s pathetic, stressed induced conception. Days of hard work and no magnificent empire is in sight. You shamefully submit the best of what you’ve got, for lack of a better plight.

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As a person selling tangible creativity, how do you turn an irrational and emotional process into an experience that is close to why you became a designer in the first place? Most of the time I’m hungry to get better at what I do, and appreciate the mistakes and challenges that come with it. But being a new designer still figuring out my own effective working process, I do crash into moments of pressure, fear, and anxiety to perform better. It leads me down this spiral made of self-doubting poisonous thorns, and I often emerge from the other side rather roughed up.

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I have no answer to this post title, but I did come across this intriguing video of a talk on nurturing creativity by Elizabeth Gilbert, author of “Eat, Pray, Love”. It gave me some perspective on things and I hope it does the same for you.

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